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Welcome to the Analogy tutorial
This web page is a tutorial on just one part of a free training web site on brainstorming.
How to use the Analogy technique
The greatest thing by far, is to be a master of the metaphor - Aristotle
In this section of brainstorming training you use an analogy or metaphor of your own situation to find out how similar probortunities are solved in other fields.
Analogies are very good for discovering things you had not realized about your own probortunity situation and thus enable you to develop solutions based upon them.
The first step is to make up an analogy:
Often an analogy will include the words "... is like ..."
Examples could be:
Another way is to force an analogy and create something which you will make the analogy to.
Examples could be:
Now use the analogy as a stimulus and gather bridging ideas from it. These ideas could be an aspect of the analogy, or a solution or process which it uses either to work well or to solve a similar probortunity. You then see how you can apply this new idea in your own situation.
Completed examples might be:
Running a business is like managing a theatre production.
Changing a tyre on a car is like putting your shoes on.
Selling to our customers is like being a second-hand car salesman.
The packaging is like an egg.
Manufacturing a toy doll is like driving a tank.
Advertising to customers is like cooking a meal.
Please try this technique for yourself and you will certainly improve at coming
up with new ideas. Create your own analogies or use a random
word and use that as the analogy.
To move to the next technique, click on the green door to continue the green (Advanced Brainstorming) tour.
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